For fast moving technology companies in the SaaS space - choosing the right webinar software is a must - building automated flows and modern experiences. Let's take a look at the top webinar platforms for SaaS.
Below is a full comparison of the 12 different softwares in May 2025. Based on user testing, surveying users, polls, and aggregating reviews from sites like Capterra, G2, etc.
Software | Standout feature | User rating* |
---|---|---|
![]() | Easy setup, custom branding, engagement, CTA:s, native integrations, webinar studio, simulated, on-demand hub, GDPR Compliance | 4.8 |
![]() | Large audience support, integrates with calendars, basic branding options. | 4.5 |
![]() | Real-time Q&A, Live Polls, Surveys, Detailed Analytics, Customizable Events, Marketing Automation Integration, AI-powered Content | - |
![]() | Live Streaming, Simulive, On-Demand Content, Custom Branding, Breakout Rooms, Polling, Q&A, Real-Time Translation | - |
![]() | Customizable Layouts, Persistent Rooms, Breakout Sessions, Polls & Quizzes, Accessibility Support | - |
![]() | Browser-based webinars with registration pages, automation features, and attendee analytics. | 4.4 |
![]() | Live chat, polls, engagement, and automated webinar scheduling for small teams. | 4.6 |
![]() | Event scheduling, Q&A, basic analytics, downloaded app, integration with GoTo ecosystem tools. | 4.4 |
![]() | Live Chat, Q&A, Polls, Automated Recordings, Email & SMS Notifications, Customizable Registration Pages, Analytics | - |
![]() | Registration pages, Live event view, Branded video editor templates, Branded video site, Live streaming, On-demand videos, Compliance, Security, Access control, GDPR Compliance | 4.5 |
![]() | Webinar hosting with video analytics, heatmaps, and a built-in video library. | 4.6 |
![]() | Live Webinars, Automated Webinars, Series Webinars, Hybrid Webinars, Built-in Landing Pages, Email Notifications, Polls, Q&A, CRM Integration | - |
What's important want choosing a webinar platform as a SaaS company?
Here are 4 key factors to consider.
As a SaaS company you want to build efficient processes that scales. Software is cheaper then new team members - so make sure to utilize the webinar platform as a resource to automate your webinars - whether it's:
running simulated live webinars for scalable onboarding
tracking UTM tags and where people sign up from
easily trimming the on-demand video inside the webinar platform
CRM integration for automatic flow of engagement data to your CRM
automatically create the webinars via API from your own systems
The integrations, for example to CRM systems like HubSpot, are super key as a SaaS company - where you want to automate and make data-driven decisions.
Make sure the webinar platform you choose has 1. native integrations if possible, and look for 2. good ratings on the integrations from users.
As a SaaS you want to provide a modern webinar experience that stands out amongst competition.
As markets are crowded, providing a top-notch attendee experience is key. Both before signing up - making sure marketing, landing page, etc. look stylish - but also during the webinar itself.
Your webinars are a reflection of your SaaS brand.
As you want to build a distributed webinar hosting process - the ease-of-use in the platform you choose is important. Otherwise, you will become the bottle neck, and end up having to educate each new guest speaker, colleague, or new host.
Also, a complex platform opens up for a lot of stressful technical issues occuring.
So choose a software that is easy to use and you will thank yourself later.