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12 Best Webinar Software for Saas [2025]

12 Best Webinar Software for Saas [2025]

Updated: May 4th, 2025

For fast moving technology companies in the SaaS space - choosing the right webinar software is a must - building automated flows and modern experiences. Let's take a look at the top webinar platforms for SaaS.

Full comparison - 12 Best Webinar Software for Saas

Below is a full comparison of the 12 different softwares in May 2025. Based on user testing, surveying users, polls, and aggregating reviews from sites like Capterra, G2, etc.

SoftwareStandout featureUser rating*
Univid
Easy setup, custom branding, engagement, CTA:s, native integrations, webinar studio, simulated, on-demand hub, GDPR Compliance4.8
Zoom Webinar
Large audience support, integrates with calendars, basic branding options.4.5
ON24
Real-time Q&A, Live Polls, Surveys, Detailed Analytics, Customizable Events, Marketing Automation Integration, AI-powered Content-
Webex Webinars
Live Streaming, Simulive, On-Demand Content, Custom Branding, Breakout Rooms, Polling, Q&A, Real-Time Translation-
Adobe Connect
Customizable Layouts, Persistent Rooms, Breakout Sessions, Polls & Quizzes, Accessibility Support-
Livestorm
Browser-based webinars with registration pages, automation features, and attendee analytics.4.4
Demio
Live chat, polls, engagement, and automated webinar scheduling for small teams.4.6
GoToWebinar
Event scheduling, Q&A, basic analytics, downloaded app, integration with GoTo ecosystem tools.4.4
WebinarJam
Live Chat, Q&A, Polls, Automated Recordings, Email & SMS Notifications, Customizable Registration Pages, Analytics-
Quickchannel
Registration pages, Live event view, Branded video editor templates, Branded video site, Live streaming, On-demand videos, Compliance, Security, Access control, GDPR Compliance4.5
TwentyThree
Webinar hosting with video analytics, heatmaps, and a built-in video library.4.6
WebinarNinja
Live Webinars, Automated Webinars, Series Webinars, Hybrid Webinars, Built-in Landing Pages, Email Notifications, Polls, Q&A, CRM Integration-
*User rating: A combined scoring based on user polls, software testing, and publicly available ratings on G2, Capterra, HubSpot.

Learn more about choosing the 2 Best Webinar Software for Saas

What's important want choosing a webinar platform as a SaaS company?

Here are 4 key factors to consider.

1. Automation

As a SaaS company you want to build efficient processes that scales. Software is cheaper then new team members - so make sure to utilize the webinar platform as a resource to automate your webinars - whether it's:

  • running simulated live webinars for scalable onboarding

  • tracking UTM tags and where people sign up from

  • easily trimming the on-demand video inside the webinar platform

  • CRM integration for automatic flow of engagement data to your CRM

  • automatically create the webinars via API from your own systems

2. Integrations

The integrations, for example to CRM systems like HubSpot, are super key as a SaaS company - where you want to automate and make data-driven decisions.

Make sure the webinar platform you choose has 1. native integrations if possible, and look for 2. good ratings on the integrations from users.

3. Attendee experience

As a SaaS you want to provide a modern webinar experience that stands out amongst competition.

As markets are crowded, providing a top-notch attendee experience is key. Both before signing up - making sure marketing, landing page, etc. look stylish - but also during the webinar itself.

Your webinars are a reflection of your SaaS brand.

4. Ease-of-use

As you want to build a distributed webinar hosting process - the ease-of-use in the platform you choose is important. Otherwise, you will become the bottle neck, and end up having to educate each new guest speaker, colleague, or new host.

Also, a complex platform opens up for a lot of stressful technical issues occuring.

So choose a software that is easy to use and you will thank yourself later.