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5 Best Webinar Software for Hubspot Marketing Hub [2025]

5 Best Webinar Software for Hubspot Marketing Hub [2025]

Updated: July 7th, 2025

There are a few options when looking to integrate your webinar software to Hubspot CRM. We have tested and gathered the best Hubspot integrations in the webinar software category. Check them out below.

TLDR: Univid stands out as the best webinar software for HubSpot in 2025, built specifically for HubSpot, and top-rated by the community with 4.8/5 - Univid is the easiest way to run webinars integrated with the HubSpot ecosystem.

Based on aggregated reviews, when choosing webinar software for HubSpot, buyers in this market value parameters like:

  • Offers native integration with Hubspot CRM and Hubspot Forms.

  • Allows seamless lead capture directly into your Hubspot workflows.

  • Syncs contacts in real-time to track webinar engagement.

  • Quick and easy one-click setup for Hubspot CRM users.

  • Offers HubSpot-specific support.

Find your webinar software designed to work within the Hubspot ecosystem below.

Full comparison - 5 Best Webinar Software for Hubspot Marketing Hub

Below is a full comparison of the 5 different softwares in July 2025. Based on user testing, surveying users, polls, and aggregating reviews from sites like Capterra, G2, etc.

SoftwareStandout featureUser rating*
Univid
easy setupnative integrationengagement datapersonal linkbuilt for hubspothubspot formstwo way realtime syncdesigned specifically for hubspothubspot automationhubspot expert supportattendance statusbranded landing pages4.8
GoToWebinar
basic analyticszapier integrationdownloaded appattendance status4.4
Zoom Webinar
large audience supportintegrates with calendarsbasic branding options4.5
ON24
real-time q&alive pollssurveysdetailed analyticscustomizable eventsmarketing automation integrationai-powered content-
BigMarker
attendance statuslivestreamQ&A4.7
*User rating: A combined scoring based on user polls, software testing, and publicly available ratings on G2, Capterra, HubSpot.

Learn more about choosing the Best Webinar Software for Hubspot Marketing Hub

When choosing a webinar platform that integrates with Hubspot, there are key factors to prioritize. Especially if you want to run efficient, automated, and scalable webinars inside your Hubspot-powered marketing stack. Here are four critical things to consider when selecting the best webinar software for Hubspot:

1. Hubspot Automation

As a Hubspot user, you want your webinar software to work seamlessly with your existing automated workflows.

HubSpot Automation: Best Webinar Software for HubSpot (guide)

The best webinar software for Hubspot helps you:

  • Run webinars connected to HubSpot forms or custom landing pages.

  • Automatically send out personal links (via webinar software or HubSpot).

  • Easily get personal links to manage emails from HubSpot.

  • Get the attendance status from the webinars into HubSpot CRM.

  • Get engagement insights like watch time, or chat messages from webinar into HubSpot.

  • Build HubSpot workflows based on webinar engagement data.

2. Native Hubspot Integration

Look for webinar software with native Hubspot integration. Not just a Zapier or Make integration (even though those can be a good addition for other webinar automation too).

Native Integration: Best webinar software for HubSpot CRM (guide)

This is crucial because native CRM integrations (not via third-party tools like Zapier) provide faster and more reliable data syncing. And an overall better user experience.

Thus, when choosing the best webinar platform for Hubspot:

  • Prioritize tools that offer native, two-way integrations.

  • Check user reviews specifically for Hubspot integration quality.

  • Confirm that the webinar software supports Hubspot forms, workflows, and contact property updates directly.

If your webinar tool isn’t fully integrated with Hubspot, you’ll miss automation opportunities and create manual work for you (and or your team).

3. Attendee Experience

Despite the best integration in the world, your webinars won't leave a good impression or impact if they do not provide a world-class attendee experience.

Attendee Experience: Best webinar software for HubSpot CRM (guide)

The best webinar software for Hubspot should help you create stylish, modern webinar experiences that impress both prospects and customers.

Consider:

  • A platform that supports integrating with Hubspot forms or landing pages.

  • Customizable registration pages that match your brand.

  • Easy calendar invites and automated follow-up through Hubspot (personal link support)

Great attendee experiences improve webinar show-up rates. And will keep your audience engaged.

4. Ease of Use

Webinar software for Hubspot should be easy to use - not just for you, but for your entire team.

Ease of use: Best webinar software for HubSpot CRM (guide)

If the platform is complex:

  • You’ll become the bottleneck in webinar production.

  • Guest speakers and new team members will struggle to navigate the system.

  • You’ll face more technical issues during live sessions.

Choose webinar software that is intuitive and designed for hosting webinars. Especially, if you are planning to scale your webinar strategy, connected to Hubspot CRM.