Webinar Software

20 Best Webinar Software in 2026

Updated: January 24th, 2026

What is a webinar software?

A webinar platform is a software tool used for hosting events online. The events hosted, referred to as webinars, typically involve a one-to-many format with a panel of speakers that present to an audience.

Best Webinar Software At A Glance

When considering ratings on G2, Capterra, and HubSpot Marketplace for overall user satisfaction and ease-of-use Univid is SaaS Tea's top choice for webinar software in 2026. Zoom Webinars - the popular meeting software (with a webinar add-on) comes second, as it fulfils the basic needs for beginners. GoToWebinar is also still a popular choice, though slightly less popular among modern companies.

What the modern webinar software buyers look for in 2026

From our research with 1000s of buyers within the webinar segment, modern webinar software buyers value:

(1) Ease-of-use highly - both for attendees, guest speakers, and hosts. Meaning browser-based is a necessity, but also having clear access roles for guest speakers, and making live production easy.

(2) Engagement is still on everyone's agenda, as standing out of the noise is key with authentic live video content - buyers mention having access to polls, CTA buttons, and live reactions are key to create focus. Also

(3) Automation tops the charts for 2026, with webinar hosts seeking native integrations, maintaining one-source-of-truth in the CRM, and building workflows based on engagement data from the webinars. This also allows integrating AI - to make the right decision and repurpose the webinars.