Video meeting software enables individuals and teams to host real-time virtual meetings with participants anywhere in the world. It allows users to connect through live video, audio, screen sharing, and chat — making collaboration possible across remote, hybrid, and global teams.
Modern video meeting platforms are designed to be reliable, secure, and easy to use. They often integrate with other business tools such as:
calendars
CRM systems
project management platforms
webinar software
internal communication tools
This ensures meetings can be scheduled, recorded, shared, and followed up on efficiently across sales, customer success, internal operations, and external collaboration.
When choosing video meeting software, there are several important factors to consider:
Video and audio quality: Meetings should run smoothly with stable video, clear audio, and minimal latency. Look for adaptive bandwidth handling, global infrastructure, and strong performance across devices and network conditions.
Security and access control: Features such as waiting rooms, meeting passwords, role-based permissions, end-to-end encryption, and SSO help ensure secure meetings and controlled access for both internal and external participants.
Ease of use and participant experience: Joining a meeting should be simple — ideally without mandatory downloads. A clean interface, browser-based access, and intuitive controls reduce friction and improve adoption.
Collaboration features: Screen sharing, breakout rooms, live chat, reactions, whiteboards, and recording capabilities enhance engagement and productivity during meetings.
Scalability and reliability: The platform should handle everything from 1:1 meetings to large all-hands sessions without performance issues or downtime.
Analytics and meeting insights: Usage data, attendance tracking, engagement metrics, and recording analytics help teams improve internal communication, sales calls, and customer meetings.
Integrations and API access: Seamless integrations with calendars, CRM systems, marketing automation tools, and internal systems allow automated scheduling, follow-ups, and reporting.
