Video software helps users host their video content and make it accessible both to internal and external users - across their website and internal portals. The video hosting software should be reliable and easy to integrate with other tools for marketing, customer success, and internal communications - like the DAM, webinar software, or CMS.

When choosing a video hosting software, there are several important factors to consider:
Video performance and streaming quality: Videos should load quickly and play smoothly on all devices. Look for adaptive streaming, global CDN delivery, and reliable playback.
Security and access control: Features such as private videos, password protection, domain restrictions, and viewer permissions help control who can access your content.
Customization and branding: The ability to customize the video player, remove third-party branding, and embed videos seamlessly improves the viewing experience.
Scalability and reliability: A good video hosting platform should handle growing video libraries and traffic without performance issues or downtime.
Analytics and video insights: Built-in analytics help you understand video views, engagement, and audience behavior.
Integrations and API access: Connecting video hosting with your existing tools helps automate workflows and save time.
Common integrations to look for include:
CRM integrations such as Salesforce, HubSpot, and Zoho CRM
Marketing and email tools like Mailchimp, ActiveCampaign, and SendGrid
CMS and website platforms including WordPress, Webflow, and headless CMSs
Collaboration tools such as Slack, Notion, and project management platforms
Webinar and video platforms like Zoom, Univid, and YouTube
Analytics and data tools including Google Analytics and data warehouses
Developer tools and APIs such as webhooks, REST APIs, and internal systems
Video hosting software is commonly used for:
Hosting marketing videos and product demos
Publishing on-demand webinars and virtual events
Creating customer onboarding and education content
Sharing internal training and company updates
Supporting sales with video presentations and case studies
Managing video libraries and content hubs
The best video hosting software depends on your needs. Some platforms focus on marketing analytics, others on webinars, security, or developer flexibility. Choosing the right solution depends on how you create, manage, and distribute video content.
