A event management platform is a software tool used for managing events and registrations online. This typically involves event registration, attendee management, reminder emails, and analytics related to the events - whether they are online, hybrid, or in-person.
The best systems for event management depends on a number of factors like:
type of events you are planning to host - are you mostly running in-person events, or frequently mixing online, hybrid and in-person formats?
integrations - does the event management system offer integration to other software in your ecosystem like webinar software, or CRM systems to automate workflows and data?
your audience - who's your ICP? B2C vs B2B?
Some common webinar integrations to look out for are the following.
CRM integrations - to CRM:s like HubSpot, Salesforce, etc.
MA integrations
Customer success integrations
Webinar platform integrations
It depends on your needs. Cvent, Eventbrite, Swoogo, and Lyyti are some popular choices.