5 Best CRM Software in 2025
What is a CRM Software?
A Customer Relationship Management (CRM) system is a software solution designed to help businesses keep track and manage interactions with customers - both existing and potential ones.
![CRM Software [example]](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Ffzc6y4yc3zxv%2F1Wx7uvMTtoqaU0f2l1baSg%2F1c7e47bc71f1b2c3d02191c63e3af60a%2Fcrm-software-in-action.jpg&w=3840&q=75 "CRM Software [example]")
CRM software in action
The CRM serves as the central brain of the company, and should be the "one source of truth" that the company can refer to, for tasks like understanding customer behaviours, identifying upsell opportunities, and generating new leads. This allows companies to grow by (1) improve customer satisfaction, and (2) drive new customer growth.
Best CRM Software At A Glance
When considering ratings on G2, Capterra, and HubSpot Marketplace for overall user satisfaction and unmatched functionality, HubSpot Marketing Hub is SaaS Tea's top choice for CRM software in 2025. The popular sales CRM software Salesforce comes second, as it is still the reign champions amongst larger enterprises. Pipedrive comes in third place.
All listings in CRM Software
- HubSpot Marketing HubThe best CRM suite for marketers.
- Pipedrive CRMThe easy and effective CRM for closing deals.
- Salesforce CRMThe world's #1 AI CRM.
- Upsales CRMAll-in-one CRM, marketing automation, and analytics platform for B2B growth.
- Lime CRMIndustry-tailored CRM supporting the entire customer journey